Available for freelance assignments

Hi, I'm Kayla.

Data storyteller & writer for hire

I help organizations turn complex data into clear, compelling stories. From deep-dive industry reports to data-driven articles, I can handle the analysis, visualization, and writing so your most important insights actually land.

See my work ↓ Get in touch
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What I do
Data Analysis Data Visualization Editorial & Content Writing Design
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Client work

Data Analysis Data Visualization Report Writing Report Design
Debt Load and the Impact to Psychological Wellbeing
msi Spergel

End-to-end research report: conducted the data analysis, wrote the full report, and designed the final publication including all data visualizations. Explored how personal debt loads correlate with mental health outcomes across Canadian households.

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Data Analysis Data Visualization Writing
Resilience and Realignment: The 2026 Canadian Private Capital Outlook
Canadian Venture Capital Association

Data-driven analysis and editorial on the state of venture capital and private equity in Canada heading into 2026, with original charts and expert framing.

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Data Analysis Data Visualization Writing Interviews
Mapping the Growth of AI in Canada Through Investment
Canadian Venture Capital Association

Analyzed investment flows into Canada's AI sector, visualized trends, and interviewed industry leaders to contextualize what the data reveals about AI's trajectory.

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Data Analysis Data Visualization Writing Interviews
A Deep Dive into Canada's Burgeoning Venture Debt Market
Canadian Venture Capital Association

Compared rising Canadian venture debt trends with international benchmarks using Pitchbook and proprietary CVCA data. Featured interactive Flourish visualizations and perspectives from VC leaders.

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Past investigative data journalism work

Half of Airbnbs in Major Canadian Cities Appear to Be Operating Without a Licence

Built a custom dataset combining Airbnb listings and STR licence records across nine Canadian cities. Used Python, spreadsheets, and QGIS for data cleaning and geographic analysis. Filed ATIP requests and worked with InsideAirbnb for Canada-wide listings data.

Read the story →
Doug Ford's Donors Keep Benefitting from His Private Healthcare Push

Data-driven investigation connecting political donation records with procurement patterns in Ontario's expanding private healthcare sector under the Ford government.

Read the story →
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About me

Hi there! I'm Kayla, a data journalist and content writer based in Canada. My bread and butter is turning complex data into clear, compelling stories that actually get read.

My work spans data scraping and collection, data analysis, data visualization, and edtorial writing, whether that's a full research report, a data-driven editorial piece, or a survey findings blog post, I bring the same care to the numbers as I do to the words.

Currently, I work full-time at Visualping where I handle PR and marketing across a mix of everything: content marketing, pitching to journalists, social media marketing, building media relationships, and everything in between.

Outside of that, I take on freelance data storytelling projects for clients who need someone who can do it all.

If you have data that deserves a better story, I'd love to hear about it.

Experience

Current
Freelance Data Storyteller
CVCA · Originality.AI · msi Spergel
PR & Marketing Specialist
Visualping
Previously
Data-Driven Writer
Visual Capitalist
Data Reporter
Investigative Journalism Foundation
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What I bring to your project

Data Analysis
Python · SQL · Google Sheets · Excel · QGIS
Data Visualization
Flourish · Datawrapper · Adobe Illustrator· Tableau
Editorial & Content Writing
Research reports · Data-driven editorial · Survey findings articles
Design
End-to-end report branding and design · Layout design · Adobe Creative Suite · Canva

Got data that deserves a
better story?

I'm available for freelance data storytelling projects: analysis, visualization, writing, and report design. Drop me a line and let's talk about what you're working on.

Let's chat
Connect with me on LinkedIn